Barkeeper Visual Identity
Bar Keeper, in Silver Lake, California, is a renowned boutique specializing in cocktail culture. Founded in 2006 by Joe Keeper, the store emerged during the rise of the mixology movement and has since become a hub for bartenders and enthusiasts seeking quality bar tools, vintage glassware, and small-batch spirits.
The store's branding features a distinctive logo—a stylized hexagonal molecule with a prominent "B" at its center, rendered in a vibrant orange and teal color scheme. This design reflects the store's scientific approach to mixology and its commitment to precision and quality. The clean, modern aesthetic of the logo complements the store's curated selection of barware and spirits, reinforcing its identity as a destination for cocktail aficionados .
Client
Barkeeper
Silver Lake, CA