Psycho Dawg is a dog training business that specializes in working with challenging and unpredictable dogs. The client approached us with a clear vision: they wanted a bold, punk rock-inspired aesthetic that didn’t take itself too seriously—a mix of edge and humor.

We created a logo that captures the dual nature of many dogs, drawing inspiration from the yin-yang and Jekyll-and-Hyde archetypes. The result is a playful yet gritty identity that reflects the brand’s fearless, no-nonsense approach to training.

The full visual identity system we developed opens the door to a wide range of creative applications, giving Psycho Dawg a strong and flexible foundation for all their branding needs.