Pre Modern Design

This lesson covers the transformative period of graphic design from the Victorian era to the beginning of World War I.

Fueled by the Industrial Revolution, design became more widely produced and consumed, with ornate typography, elaborate borders, and densely packed layouts defining the Victorian style.

In response, the Arts and Crafts movement emerged, emphasizing craftsmanship and simplicity. Soon after, Art Nouveau introduced elegant, flowing lines and organic forms, blending art and design.

Each movement reflected changing values and technologies, setting the stage for modern design. This era laid the groundwork for the visual experimentation that would follow in the 20th century.